Pop Will Eat Itself honed their songwriting skills with a string of catchy two-minute pop songs released on EPs both as Wild and Wandering and Pop Will Eat Itself. With the help of DJ John Peel, these EPs saw some airplay and enjoyed some popularity among university students. After the band feared they had accomplished all they could with their sound, they found new influences in hip hop acts such as the Beastie Boys, Run DMC and Public Enemy. Drummer Graham Crabb soon dropped the sticks for a mic and was replaced by a drum machine called “Dr. Nightmare.” Their style continued to develop with classics such as “There Is No Love Between Us Anymore’ and the anthemic “Def Con One”. As a result, PWEI were signed to major label RCA and they achieved top 40 hits with “Can U Dig It?” and “Wise Up! Sucker” off the album This Is the Day…This Is the Hour…This Is This!