In an ever-shifting social landscape of self-promotion and curated digital identities, ZHU is a unique voice making a name for himself, without ever having mentioned it. With a Grammy nomination and underground hits accumulating almost half a billion online plays, ZHU is an inspiration for the entrepreneurial millennials who shun the status quo in favor of cultural exploration and game-changing creationism.
In early 2014, the phantom artist ignited word of mouth hype via viral guerrilla marketing when respected influencers championed his debut THE NIGHTDAY EP despite zero self-promotion from the silent musician. After a Grammy nomination for the lead single ‘Faded’, ZHU's follow up EP featured a second single with 100M+ streams, this time a collaboration with Skrillex. With coverage from Pitchfork to The New York Times, the EP was critically acclaimed as a worldly collection of music appreciated for its immaculate attention to detail and groundbreaking sonic concepts.
ZHU's debut album GENERATIONWHY, was the top streamed new album the week of its release. With projects like animated shorts scored to music, a fashion line, and digital art activations, his shows incorporate all of his work. Combining cinematic beauty, with avant-garde fashion, live music performances, and art installations, ZHU fans never know what to expect next.