A small, independent festival run by a family for the family where the youngest festival-goer will get just as much out of it as their parents. An alternative to the "in it for the long haul" experience that many of the large, corporate and expensive family-orientated festivals have become.
A concentrated programme of three diverse days and not just back-to-back music - there will be cabaret, arts, sports and crafts too with only a full music programme across all stages on the middle day.
A kid-friendly camping festival in the North of England that does not compromise on line-up quality.