Boy Pablo is an old soul caught up in a thoroughly modern, DIY success story. As a kid, strong, musical male role models like his father and brothers inspired him to first start experimenting with Garageband and MacBooks at age 10. Equal influence arrived from the multidisciplinary production and self-starter ethos of the likes of Tyler The Creator, as Pablo began putting snippets of ideas to digital tape and piecing them together in his childhood bedroom.
Boy Pablo’s breakout moment thus far proved to be "Everytime": what appears to be an affecting outsider’s-anthem of going unnoticed, whose spontaneous shoestring accompanying video (featuring Pablo and his pals frolicking in a Norwegian fjord) started to spread via word of mouth. Falling into discussions on Reddit and unknowingly picked up by Youtube’s recommended videos, "Everytime" has since amassed a staggering 7 million+ hits, much to the bemusement of Boy Pablo and his close-knit circle (which includes 777, a YouTube channel turned record label in the wake of "Everytime’s" success, staffed only by his closest friends).
But if good luck and YouTube's recommendations helped Boy Pablo find an audience, it’s the heart and soul at the core of his lovelorn, classic songwriting that kept them there.
Photo Credit: @bhovlandsdal
