47Soul established themselves as a reference point in Arab youth culture.
The four member group came together in Jordan in 2013 after exchanging tracks over the internet. They specialise in a cheerfully widescreen fusion of electronic hip-hop and traditional dabke dance music, mixed in with a dash of reggae, sturdy melodies and chanting vocals alternating between English and Arabic words. The genre is becoming a symbol of Arab youth culture, offering a necessary refreshing change to the common representation.
After releasing their debut EP thanks to a crowdfunding campaign, they started touring the world to spread their universal message: emphasize unity by accepting diversity.
They fired up crowds at Glastonbury Festival, Womad (World of Music, Arts and Dance) and came back to their original land for an emotionally-charged gig.