The Tower Festival Headland is situated opposite Blackpool's famous tower and will house a spectacular open-air events space for up to 20,000 spectators.
A new art installation entitled the 'Comedy Carpet' featuring comedy catchphrases etched in granite and concrete will provide a creative footpath stretching from the entrance of the tower onto the festival headland itself.
A brand new Tourist Information Centre, cutting-edge wedding venue and beach cafe/restaurant will also be based here.