Cher Lloyd - A STANDING GIG - Monday 20th August!
The first thing most people want to know about Cher Lloyd is, "What does the music sound like?" Then it's "What's she really like?" To kill the proverbial bird with the proverbial stone, it/she is dynamic, determined, funny, outspoken, totally inimitable, incredibly astute and really very enjoyable to spend time with.
After coming fourth on the most talked about TV talent show of all time, Cher was soon snapped up by Simon Cowell's record label, Syco. But rather than propel her down an obvious pop route, they encouraged Cher to follow her musical instincts. This was, after all, the girl who performed Keri Hilson's version of Soulja Boy's 'Turn My Swag On' for her initial audition, before bringing down the house later in the series with 'Stay' by Shakespeare's Sister.
Cher already has a huge following, she has become one of the most talked about people from X Factor, with over 600,000 followers on Twitter, around 100 million views on YouTube, the cover of RWD magazine and features in fashion bible Wonderland, Cher is undoubtedly the poster child for alternative urban pop this year.
For Cher Lloyd, it is genuinely all about the music; her biggest ambition is to carve a niche within the overpopulated pop-esphere and judging by reactions to 'Swagger Jagger' and 'With Ur Love' she's more than acheived that. "I just wanted to make sure my music was completely different to everyone else's. It's sort of simple really; I had a vision and that vision has become reality now"
